Communication is the key to success.  Is there a more important tool and skill in leadership?  From my experience, the answer is NO!  You can be the smartest person in the world, but if you can’t communicate your ideas, then no one will ever care.  Therefore if you want to lead, then you’d better master communication and focus your time on becoming a brilliant communicator.

Now, we all know communication is about many things right? There’s talking, listening, eye contact, body posture and so on.  So there’s a lot to master.  But it’s not hard, in fact, it’s easy, but you just need the right system and focal points.  At Leader House, we have coaching systems and programs that will make you a world class communicator. 

However, today I just want to start in one area, and that’s about what you say, and who you say it to.  And to get that right, you need to understand the different type of “chunkers” in this world!  This chunk concept is crucial for you to be aware of because we all fall somewhere in the spectrum between High Chunk and Low Chunk.  That means that we take information in, and give it out using either macro view or micro detail.

High Chunkers tend to see life in terms of the large vision, the dreamers, the end result.  Low Chunkers see life in terms of details, the steps and the specific points in everything.  If you think about it in broad terms, it makes sense right?  Generally, the entrepreneurs or CEO are high chunkers, being visionary and strategically focused. Whilst the workers under them tend to be the low chunkers, who understand the detail to turn that vision into reality.

High chunkers tend to deliver communication using expansive gestures, multiple tonality levels and big picture words like “ the end game we are trying to achieve is OR the bottom line is”.

Low Chunkers tend to deliver communication using smaller hand gestures if any, calmer and more constant tone, and use words like “ the steps we have to take are OR the first thing to do is”

So how does that matter to you?  Well, you need to know firstly what chunk level you are?  Are you high, low or somewhere in between?  Because whichever you are, I can assure you that the words you tend to use, the body language you display and the tone you deliver it with will reflect your chunk level.  And some people just won’t get you, if you just talk at your chunk!

So when you want to deliver a message, through a seminar, presentation, email or just one-on-one, you need to consider the chunk level you are using.  You have to ensure your not just using your chunk level because that can be completely wrong!  You have to think about your audience and identify their level and deliver using their chunk level for most of the time.  It’s not important, it’s crucial!

And if it’s likely your audience will have varied chunk levels, then you can use the following steps;

  1. Start at a high chunk, and deliver the global picture, the vision and end objective.  Ensure that you deliver that using expansive gestures, motivational and assertive tonality and use high chunk words.  The end game will be, where we are headed is, the mission we are on is, our purpose is as follows…. And so on.  The high chinkers need to know the why and the what.
  2. Then move to low chunk information, giving the steps and details of how you are going to achieve this.  Be very specific here, use diminutive gestures, a more subdued and subtle tone, bringing it all in and steady.  Be sure to give steps and details.  The low chunkers need to know the how and the when.
  3. Then return back to high chunk if needed to continue the delivery of the point.  And you may also need to return low and high a few times depending on the complexity and length of presentation.  But you must conclude on a high chink level.  Because that is where emotion and inspiration are derived, and no matter which chunk level you are, this is where the motivation to act will come from.
  4. If you are presenting to an audience that may have resistance, or are more challenging, then aside from moving vertically from high to low, you may need to move sideways.  By that, I mean chunk sideways to alternative examples at high chunk and low chunk.  Specifically, that means using alternative examples, suggestions or options.  This will engage more audience members, and also dispel any challenges that may result if audience members think you haven’t thought through the entire subject.
  5. Therefore at high chunk, give other options for strategic avenues, risk analysis or global outcomes
  6. And at low chunk, give other options for the steps to take, the processes to use or the methodology to apply

In conclusion, be aware and mindful of the importance of personality assessment.  As a leader, take time to identify your audience, your client or your staff.  Take time to pick up on the indicators of what chunk type they are, and communicate accordingly.  Because as a Leader, you know that’s its not about you, it’s about the team.

OK, so that’s a little overview of communication-related to the personality type related to chunk.  In the art of communication, knowing who is in front of you is key to making an impact.  Be flexible and apply that knowledge and you will succeed in becoming an influential leader who gets results.  And know this, there are many other elements of personality aside from chunk.  At Leader House, we can train and coach you on the art of identifying those various types, what they mean, how they function and in which way to get the best outcomes for all involved.

Book now your complimentary discovery session with Leader House to learn more about communication and begin your journey to clarity, freedom and success!


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